Proposal - NSL onboarding flow UX optimization

Grant proposal: NSL Onboarding flow UX optimization

Comprehensive user experience analysis and optimization for seamless NSL onboarding from social media to mission participation and grant submission.

A strategic UX research and design project focused on mapping, analyzing, and optimizing the complete user journey from initial community contact through social media platforms to successful NSL participation and contribution as a nymja.

Budget: 50.000 NYM

Duration: 5 weeks total

Problem statement

The current user onboarding flow from social media platforms (Discord, Telegram) to active NSL participation presents significant friction points and conversion barriers. Community members face confusion, information gaps, and structural challenges when attempting to transition from casual commnity member to meaningful project contribution.

Solution overview

This project will deliver a comprehensive analysis of the current user journey and provide actionable recommendations for streamlining the onboarding process. The solution focuses on creating a frictionless, intuitive path that guides users seamlessly from their first interaction on social platforms to becoming active NSL contributors.

Roadmap

Phase 1: Analysis & discovery (2 weeks)

Week 1-2: Current state analysis

  • Create comprehensive one-dimensional journey map of existing user flow
  • Develop multidimensional journey map highlighting parallel user paths and decision points
  • Conduct in-depth touchpoint analysis covering:
    • Discord and Telegram
    • Nym.com website
    • NymHub website
    • Forum
    • NSL signup flow

Deliverables phase 1:

  • One-dimensional user journey map with current flow documentation
  • Multidimensional journey map showing complex user paths and decision trees
  • Comprehensive touchpoint analysis report with screenshots and annotations
  • Identified pain points and friction analysis
  • User drop-off point identification

Phase 2: Solutions & recommendations (3 weeks)

Week 3-4: Solution development

  • Design optimized user journey with reduced friction points
  • Develop recommended information architecture for NymHub platform
  • Create detailed solutions for identified pain points
  • Design improved navigation flows between platforms

Week 5: Implementation planning

  • Finalize comprehensive recommendations document
  • Create developer and designer-ready specifications

Deliverables phase 2:

  • Revised and optimized user journey map with clear progression paths
  • Recommended information architecture and layout specifications for NymHub
  • Detailed solution specifications for each identified pain point
  • Implementation roadmap with priority recommendations
  • Developer and designer-ready user flow diagrams
  • Comprehensive recommendations document with actionable next steps

Impact & value proposition

This project directly addresses community growth and retention challenges by:

  • Removing barriers to NSL participation
  • Improving overall community member experience
  • Providing clear implementation guidelines for immediate improvements
  • Creating reusable frameworks for ongoing UX optimization

The investment in user experience optimization will benefit NYM through increased community engagement, higher conversion rates, and improved retention of community contributors.

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