I recently conducted a competitive pricing audit for major VPN providers on the Google Play Store to map out localized in-app purchase pricing in Brazil.
Activity Overview:
- Testing Environment: Used a native Brazil-registered Google Play account on a local Brazil IP address (no proxies or VPNs).
- Scope: Installed 10+ competitor VPN apps, proceeded through their onboarding/plan selection screens, and documented all available pricing tiers (monthly, 6-month, annual, and promotional rates) in Brazilian Real (R$).
- Key Focus: Captured standard vs. promotional introductory offers, renewal rates, multi-tier product offerings, and term lengths across the market.